Some people call it Karma because they believe everything “comes back around”. Others feel it’s the definition of being a good person. Whatever reason you choose to adhere to the generosity rule, a sense of peace and true happiness will always evade you if you don’t practice this principal.

“The way to get what you want out of life is to help many other get what they want out of their lives.”

The generosity principal is applied as a rule for conducting business. The strategies you develop and actions you take dramatically change. For example, if your goal is to get your buyer to buy a house, you’re likely to spend most of your time crafting and applying strategies that will push the buyer into contract. This approach could be used even when the purchase isn’t the best thing for the buyer. It becomes all about making the deal.

On the other hand, if your goal is to help the buyer make the best decision for their family, you are a trusted real estate advisor and whether or not he buys now doesn’t really matter. Eventually, that buyer will do business with you. It should be obvious that the way to build a successful, lasting business with lots of referrals is to help the buyer get everything they want out of life.

This principal can also be applied to prospecting and relationship management. If your goal in all of your communications is to help your clients get what they want out of life, or make the best decisions with respect to real estate, the information that you share will be beneficial to them. On the other hand, if your goal is to just pitch a deal, a buy or a sell, you may immediately realize business, but you’re much less likely to be perceived as a trusted advisor that everyone that owns real estate or wants to buy real estate needs.

In the future, as you’re developing your strategies, ask yourself,

“Is the service that I’m providing going to help my client get everything they want out of life? Am I meeting my client’s real estate needs based on what’s good for them?”

If the answer to both questions is yes, congratulations! You’re on your way to building a very healthy and prosperous business.

It’s also interesting to note that people that focus heavily on trying to make themselves happy, never seem to be very happy. But, the next time you meet someone that is truly happy, do a little research. The truly happy people always seem to be heavily focused on making others happy.