The single most important goal for success in 2012 for most agents, will be to get listings. But once you have the listings, your success will depend primarily on how good your strategies are to get each listing sold. Most agents have very little experience developing winning strategies to sell listings especially during the past few years. Listed below are a number of good next steps that could be used. Keep in mind two key points:

1. Most of your next steps will revolve around a target market.

2. In most cases, your listings must be properly priced or every other next step may not matter. If your listing is overpriced, all of your next steps should be focused on getting price reductions. Keeping these two points in mind, your next steps could include the following:

1. Specialty advertising                                                           19. Bulletin board postings

2. Additional signage                                                              20. Owner SOI mailings

3. Calls or emails to other agents                                            21. Personal SOI mailings

4. Neighborhood mailings                                                      22. Updated photography

5. Company caravan                                                               23. Videography

6. Broker open house                                                              24. Price adjustment analysis

7. Weekend open houses for the general public                     25. Brainstorming with top agents

8. Staging ideas

9. Brainstorming with the owner

10. General meeting announcements about your listing
11. Identifying a list of potential buyers

12. Regular contact with potential buyers

13. Follow up with showing agents

14. Special events at listing

15. Company meeting at listing

16.Neighborhood canvassing to introduce listings

17. “Just Listed” card to neighbors

18. Open house invitations to neighbors