2016 PROSPECTING Gathering Email Addresses One on the most attractive benefits to an email campaign is that it fits every budget. In other words, if you have 2,000 email addresses, and have interesting and informative information to share, your cost per each contact can be nothing. It’s important to keep in mind the drawback to […]
2016 PROSPECTING: Expired Listings- The Bottom Line- 24 Touches
2016 PROSPECTING Expired Listings: The Bottom Line – 24 Touches Listings will rule during the next 12 months and every agent should be aggressively pursuing these highly desirable money-makers on a daily basis. Consider a couple of key points. First, Listings normally sell, while buyers don’t normally buy. Your conversion rate with listings is much […]
2016 PROSPECTING: The Triple “A” Strategy for Expired Listings
2016 PROSPECTING The Triple “A” Strategy for Expired Listings The Triple “A” Strategy, or the “Alternative Aggressive Approach“, is a great strategy to use for recently expired listings that have received very little marketing attention or exposure. Every hungry agent in the Real Estate Universe considers prospecting for Expired Listings. If you know how to […]
2016 PROSPECTING: #3 The Best Advice You Will Ever Get
2016 PROSPECTING #3 The Best Advice You Will Ever Get We’ve all heard the expression “Life is measured in inches not miles”. Most people don’t realize that it’s not the big decisions we make that shape our lives, rather it’s the cumulative effect of all the little decisions we make. For example, taking the small […]
2016 PROSPECTING: #2 Real Estate Pick-Up Lines
2016 PROSPECTING #2 Real Estate Pick-Up Lines A typical bar scene: A guy walks into a bar, spots a pretty girl, and decides to take the shot. The guy walks up to the girl and uses the following line, “hey babe, I’m not a genie, but I can make your dreams come true!” The gal […]
2016 PROSPECTING: #1 – Do You Pass the Prospecting Test?
2016 PROSPECTING #1 – Do You Pass the Prospecting Test? Being an independent contractor in real estate can be one of the most satisfying and financially rewarding opportunities, if you’re successful prospecting for buyers and sellers. Very few agents have so many good buyers and seller to work with that they can’t get to everybody. […]
2016 PROSPECTING: Maximizing Open House Opportunities
2016 PROSPECTING Maximizing Open House Opportunities A nice couple visits your open house. You welcome them and request they sign the guest book. You engage in small talk, they leave, and you’ve got a name and perhaps even contact information, (many times the information isn’t even real), and that’s it. Now answer the following questions. […]
2016 BUSINESS MANAGEMENT The Most Important Part of Any Presentation: It’s Personal
2016 BUSINESS MANAGEMENT The Most Important Part of Any Presentation: It’s Personal Believe it or not, the single most important reason people do business with you is rarely because of your ability to get the job done or because of your knowledge of the market. It almost always is because the client likes and trusts […]
2016 SALESMANSHIP: The Best Motivation: Fact or Emotion?
2016 SALESMANSHIP The Best Motivation: Fact or Emotion? When dealing with any buyer or seller or any product, there must be a sense of urgency that encourages your prospect to make a decision as quickly as possible. Creating a sense of urgency is the ultimate use of fear motivation which is the most powerful motivator […]
2016 SALESMANSHIP: Boom In New Construction Could Lead To Double-Digit Appreciation For Home Owners
2016 SALESMANSHIP Boom In New Construction Could Lead To Double-Digit Appreciation For Home Owners Local Home Owners should pay close attention to the dramatic increase in Building Permits being issued by the city and county, because it could lead to dramatic increases in prices over the next couple of years. Listed below are the reasons […]