In physics, Isaac Newton’s third principle of motion states that: “For every action there is an equal and opposite reaction”. Consider how the pendulum works. If you were to release the pendulum from Point A, it would swing past its normal stationary Point B and end up close to Point C on the opposite end […]
Have a Block Party in Your Farm Area
It’s been a long-standing tradition in many parts of the country to hold an annual neighborhood block party as a way of helping neighbors stay in touch with one another. In today’s world, with most families having both spouses work, a neighborhood gathering can be an ideal way to meet your neighbors and build strong […]
Baby Steps to Listing Price Reductions
I’ve heard agents say that it doesn’t make sense to waste your time on listings that are over-priced. They would much rather be the second or third agent to get a listing that has expired so they don’t have to waste valuable time and money on stubborn sellers. There are two problems with this strategy: […]
Resetting the Price Anchor Close
The single most difficult challenge that agents have faced since real estate prices have declined has been convincing sellers to reduce prices. Sellers who have been taught their whole lives that real estate prices always go up, have found it difficult to accept the fact that prices at the height of the real estate boom […]
Real Estate is the Best Tangible Investment
An investment in a home is unlike most other investments. Unlike stocks, bonds, and gold certificates, real estate is tangible. That’s why it’s so difficult to put a value on real estate. When determining a value of a home, many experts believe “the value of a home is determined by what someone is willing to […]
Perfecting Your Presentation Part 2 – Sell the Company
The second step in a perfect presentation is to impress the selling prospect with the value your company brings to the table. Selling the company should include key facts such as: • Your company’s local market dominance – A picture is worth 1000 words, charts and graphs displaying market share vs. competition and long-term success […]
Perfecting Your Presentation Part 3 – Marketing Expertise
Your listing prospect likes and trusts you, and appreciates that your company offers global exposure and support needed to achieve your efforts. The third area of focus should be how you are presenting their property to all prospective buyers. By using professional photography and agency quality ad copy, buyers will be compelled to: 1. Want […]
Perfecting Your Presentation Part 4 – Next Generation Real Estate Services
In the first three parts of the presentation you’ve sold yourself, sold the company’s support and global network, and documented the highest quality presentation of their home to the world. In the fourth part of the listing presentation, it’s important for you to distance yourself from the competition by documenting your deep understanding of market […]
Perfecting Your Presentation Part 5 – Strategic Planning
In the first four parts of the presentation we’ve focused on selling yourself, selling the company, presentation to the world, and next generation analytical expertise. The fifth part involves showing how you’re different by sharing examples of how you’ve been successful developing winning strategies that have enabled your clients to sell their home at the […]
Seller Considerations – First Quarter Considerations
An improving real estate market and economy along with lower unemployment rates have lulled many homeowners thinking about selling their homes, into a false sense of security. The primary question is still: “Should I sell now at market prices, or demand a higher price, even if it takes more time to sell?” There is reason […]