2015 PROSPECTING Targeting Expired Listings (part 2) Be First and Be Different Every agent that wants to list property is going to be calling or mailing something to expired listings. A good rule of thumb is to: “Be different than everyone else”. In other words, if you do the same things everyone else is doing, […]
2015 Prospecting- Targeting Expired Listings (part 1)
2015 PROSPECTING Targeting Expired Listings (part 1) Targeting expired listings should be one of your top prospecting campaigns. It only makes sense to target homeowners that you know have already expressed a desire to sell. Your expired prospecting campaign should encompass all three forms of communication, face-to-face, phone and direct mail. We suggest that […]
2015 Listing Presentations- Choose the Best Agent
SELLING YOUR HOME? Choose The Best Agent How to Beat Agents with Big Resumes Competitor: Has 30 listings Sold 5 last year, but 25 were never sold 83% of the time, this Top Producer was Unsuccessful representing the seller Agent: Has 3 listings Sold 3 last year This agent was Successful 100% of the […]
2015 Listing Presentations- The “Hire an Expert” Close
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2015 Presentations-Interpreting Market Data
Interpreting Market Data A significant amount of attention has been given by the media due to the recent increase in existing home sales. Not surprisingly, the media tends to sensationalize data. In most cases, valuable information is missing that would provide a clearer picture of what trends are occurring in the real estate market. For […]
2015 Presentations-Get Listings by Using Conversion Rates to Beat Top Producers
Get Listings by Using Conversion Rates to Beat Top Producers It’s always much easier to get listings and generate sales when you’re a top producer. But, what do you do when you’re competing with a top agent to get a listing. After all, it looks to the seller like the other agent is the […]
2015 Presentations-It’s About Asking Permission to Ask Questions
It’s About Asking Permission to Ask Questions Most people make a determination as to how they feel about someone new within the first few minutes of meeting them. There are 3 things you want to accomplish when you first meet a new client: You want to build rapport and trust. Do this by keeping the […]
2015 Seller Close #32-“The 60-Days to Prepare” Close
“The 60-Days to Prepare” Close It’s that time of the year when homeowners planning to move think about listing their property. Many of them believe it makes more sense to wait until season is here to list their homes for sale. Although there are some benefits to presenting a new listing in season, it still […]
2015 Seller Close #31-Sell Against Your Listing Close
SELL AGAINST YOUR LISTING CLOSE A sellers primary objectives are: Sell their home for maximum price In the least possible amount of time with minimal or no aggravation (process) Quite often sellers believe that if they price their home high they will get better offers. It is very common for sellers to say, “well, just […]
2015 Buyer Consideartion: S&P Case-Shiller Home Price Index
2015 S&P Case-Shiller Home Price Index Case Shiller Home Price Index in the United States increased to 175.20 Index Points in March of 2015 from 173.67 Index Points in February of 2015. Case Shiller Home Price Index in the United States averaged 154.77 Index Points from 2000 until 2015, reaching an all-time high of 206.52 […]