2015 Prospecting – Create Your Own Marketing Distribution Network Most agents have either personal branding information such as quarterly market reports or company and affiliate publications. It’s a well-known fact that direct mailing information to your sphere of influence is a great way to maintain relationships, but if you have extra publications or […]
Listing Presentation: Avoid Cutting Your Commission When There Is A Quick Sale
2.19.2015 2015 Listing Presentation Avoid Cutting Your Commission When There Is A Quick Sale Here’s the scenario, you spend […]
Seller Closes – Justifying Your Commission Considerations
Prospecting – Direct Mail Tracking Chart
Prospecting – Direct Mail Tracking Chart A direct mail campaign to each of your different groups, (buyers, sellers, farm, past clients and sphere of influence) can be both complex and difficult. That is why it’s imperative that you set up the campaign in advance. If you take the approach that most agents take and just […]
2015 Prospecting – The Golden Rule: Take the Shots
2015 Prospecting – The Golden Rule: Take the Shots One of our favorite business expressions is, “you miss 100% of the shots you don’t take!” If you apply this concept to business, it basically means you can’t be successful unless you take some risk by giving it a shot. Agents are often amazed at how […]
2015 Agent Branding – Your Mission Statement, Value Proposition & Elevator Pitch
2015 Agent Branding – Your Mission Statement, Value Proposition & Elevator Pitch Consumers and clients alike are unlikely to select an agent they feel lack the competence to represent them. This is why it’s so important for you as an agent to proactively answer the question, “why should I do business with you?” by explaining […]
2015 Business Priorities – Exploiting a Geographic Farm Area
2015 Business Priorities – Exploiting a Geographic Farm Area If you’re willing to consider farming a geographic area, it should definitely be listed as one of your top 10 priorities for 2015. A very important principal of success is to focus your efforts “an inch wide and a mile deep”. So when it comes to […]
Prospecting – The Best Farm Script
Prospecting – The Best Farm Script Seymour Prospects, an agent with Real Serious Real Estate, was in between a rock and a hard place. He had been so successful applying the strategies he learned in a Metamorphosis Workshop to sell his listings that he had run out of listings. Seymour knew he had to get […]
Prospecting – Testimonials, “The Big Miss!”
Prospecting – Testimonials, “The Big Miss!” An agent works 24/7 to give the highest level of service to their client. The client recognizes and appreciates the effort the agent has made and compliments the agent. The agent appreciates the compliment and moves on to the next project. Like most successful professionals, the agent immediately focuses […]
Prospecting – Why People Do Business with You
Prospecting – Why People Do Business with You We’ve all known agents that don’t appear to know very much yet they’re successful. How is it that these agents can do well without having the proper knowledge? The answer may surprise you and relate to the expression “perception is reality”. You can be terribly inefficient and […]