Buyer Close — The Forever Close One of the most effective ways to really drive the point home with buyers is to point out that if they make a mistake by waiting, they could lose the opportunity forever. For example, if the interest rate goes up and they can’t afford as much of a house […]

Buyer Close – The “Hot Button” Close    This is the single-most important close you can use with any buyer. Historically, buyers have purchased for the emotional benefits of use and enjoyment. But, because of the economic meltdown and depreciation of home values, most buyers have learned over several years of “Spaced-Repetition”  listening to everyone, […]