Listing Conversion – Old, Worn Out Listings Never Sell Thinking About Selling? Houses that sit on the market tend to get stale. New buyers are concerned that previous buyers have passed on the property because they didn’t find it appealing. In other words, if other prospective buyers haven’t made an offer, what’s wrong with the […]
Seller Closes – Apples-to-Apples (Joe’s Seller Top Choices)
Seller Closes – Apples-to-Apples One of the most important pieces of information that a trusted advisor should consider is what the seller plans on doing once their home is sold. Most sellers find it necessary to replace their home with another one. If a seller is purchasing a larger home, create a financial pro-forma to […]
Seller Closes – The “If You Were to Buy (or Sell) Today” Close (Joe’s Seller Top Choices)
Closing the Sale – The “If You Were to Buy (or Sell) Today” Close A widely accepted belief and Metamorphosis key principal of success states that: “People learn through spaced repetition.” In other words, when you hear or do something over and over again, it becomes a standard accepted belief or practice. To […]
If Someone Offered You…?
Seller Price Reductions – If Someone Offered You…? You’ve had a listing for many months and taken all the steps necessary to market your Seller’s home to the world. But, all of that doesn’t matter if the home isn’t priced to sell. Even worse, if it’s price way above what’s reasonable, you’re not even going […]
Seller Closes – Resetting the Price Anchor Close (Joe’s Top Choices)
Seller Close – Resetting the Price Anchor Close The single most difficult challenge that agents have faced since real estate prices have declined has been convincing sellers to reduce prices. Sellers who have been taught their whole lives that real estate prices always go up, have found it difficult to accept the fact that prices at […]
Seller Closes – The Interest Rate Close On Steroids (Joe’s Seller Top Choices)
The Interest Rate Close On Steroids For the past five years low fixed mortgage interest rates of 5% or less have been common place. So much so, that both buyers and sellers have made the assumption that interest rates will remain low indefinitely. Inform your prospects that this is not the case. At some point, […]
Seller Closes – The “I’ll Wait and Get a Better Price” Close (Joe’s Seller Top Choices)
Seller Close — The “I’ll Wait and Get a Better Price” Close It is quite common for sellers to want to wait for conditions to improve before they sell their home. The belief is that next year they’ll be able to get a better price. As a trusted advisor, you must point out the risk […]
Seller Closes – Seller Pro-Forma Revisited (Joe’s Seller Top Choices)
Seller Pro-Forma Revisited Some sellers still continue to cling to the idea that they will get more money if they wait a couple of years to sell their home. In most cases, they are sadly mistaken. From an agent’s perspective, aggressively marketing a home that is overpriced, can be a waste of time, money, and […]
Seller Closes – The Next Step Close (Joe’s Seller Top Choices)
Seller Close – The Next Step Close Before a seller will move forward and expect an offer or agree to sell they must be comfortable with what the next steps in their lives will be. Don’t confuse making the commitment to sell with a seller’s final acceptance of the sale. In many cases, sellers have accepted […]
Seller Closes – Insanity Close (Joe’s Seller Top Choices)
Seller Close — Insanity Close The definition of insanity is to do the same thing over and over again but expect different results. Many sellers have chosen to wait to either lower their price or sell expecting the market to recover. How has that worked for them? Not well, prices are lower than they were […]