Interpreting Market Data A significant amount of attention has been given by the media due to the recent increase in existing home sales. Not surprisingly, the media tends to sensationalize data. In most cases, valuable information is missing that would provide a clearer picture of what trends are occurring in the real estate market. For […]
2015 Presentations-Get Listings by Using Conversion Rates to Beat Top Producers
Get Listings by Using Conversion Rates to Beat Top Producers It’s always much easier to get listings and generate sales when you’re a top producer. But, what do you do when you’re competing with a top agent to get a listing. After all, it looks to the seller like the other agent is the […]
2015 Presentations-It’s About Asking Permission to Ask Questions
It’s About Asking Permission to Ask Questions Most people make a determination as to how they feel about someone new within the first few minutes of meeting them. There are 3 things you want to accomplish when you first meet a new client: You want to build rapport and trust. Do this by keeping the […]
Presentations – Next Generation Real Estate Services
Presentations – Next Generation Real Estate Services This is a great approach to use for branding yourself as being the most professional realtor in the market. The approach also allows you to deliver aggressive arguments without being offensive. The travel industry ceased to exist when the internet became popular. Most experts believe the reason for […]
Sales Presentations – Customize Your Testimonials
Sales Presentations – Customize Your Testimonials Testimonials can be one of the most powerful ways to prove to your clients that you are the best person to represent them. Instead of telling your clients how successful or efficient you are, make the same point with an objective, even more believable, third-party testimonial. When your goal […]
Sales Presentations – It’s All about Asking Permission to Ask Questions
Sales Presentations – It’s All about Asking Permission to Ask Questions Most people determine how they feel about someone new within the first few minutes of meeting them. There are 3 things you need to accomplish when you first meet a new client: Build Rapport and Gain their Trust – Do this by keeping the subject […]
Presentations – Why Aren’t Your Buyers Loyal to You?
Presentations – Why Aren’t Your Buyers Loyal to You? A complaint voiced by many agents involves the lack of loyalty exhibited by buyers. These agents don’t trust buyers to respect the time, energy and effort that they make. In fact, it may just be that the buyers don’t really see a difference between working with […]
Sales Presentation – Unique Value Proposition
Sales Presentation – Unique Value Proposition One of the most common mistakes an agent makes when making a presentation is to rely on sales materials that are provided by the company to earn their client’s business. Although this information can be a valuable crutch because it can be used by dozens if not hundreds of […]
Presentations – Perfecting Your Presentation
Presentations – Perfecting Your Presentation 1. The Warm-Up Build Rapport Using FORP Gather Information – Use Strategic Brief 2. Sell the Company 5 Key Facts About Global Affiliations & Network 5 Key Facts About Company’s Local Dominance 3. Online Presence Global Exposure Through MLS, Trulia, Zillow, Realtor.com & Thousands of Others 4. Marketing Expertise (Compare […]
Presentations – People Don’t Care What You Know Until They Know You Care
Presentations – People Don’t Care What You Know Until They Know You Care Make it personal. Believe it or not, the single most important reason people do business with you is rarely because of your ability to get the job done, or because of your knowledge of the market. It’s almost always because the client […]