The second step in a perfect presentation is to impress the selling prospect with the value your company brings to the table. Selling the company should include key facts such as: • Your company’s local market dominance – A picture is worth 1000 words, charts and graphs displaying market share vs. competition and long-term success […]

Your listing prospect likes and trusts you, and appreciates that your company offers global exposure and support needed to achieve your efforts. The third area of focus should be how you are presenting their property to all prospective buyers. By using professional photography and agency quality ad copy, buyers will be compelled to: 1. Want […]

In the first three parts of the presentation you’ve sold yourself, sold the company’s support and global network, and documented the highest quality presentation of their home to the world. In the fourth part of the listing presentation, it’s important for you to distance yourself from the competition by documenting your deep understanding of market […]

In the first four parts of the presentation we’ve focused on selling yourself, selling the company, presentation to the world, and next generation analytical expertise. The fifth part involves showing how you’re different by sharing examples of how you’ve been successful developing winning strategies that have enabled your clients to sell their home at the […]

There are 6 parts to every successful listing presentation. Let’s review each part beginning with the warm-up, which is almost always the most important. The purpose of the warm-up is to: 1. Gather Information – This involves getting to know everything about your prospect, including as much as possible about their: a. Family (and other […]

The Listing Presentation has included selling yourself, selling your company, agency quality marketing materials, analytics, strategic planning, and collaboration with others. The final part to perfecting the presentation is to point out your powerful negotiating skills. Negotiation skills are a direct result of expertise in a variety of areas. They include your expertise in: 1. […]

In the previous five parts of the listing presentation, we’ve covered selling yourself in the warm-up, selling your company, verification of your professional quality marketing materials, applying your analytical skills to identify market trends, and developing a strategic plan to sell the home. The next step is to point out the use of collaboration, or […]