2016 LISTING PRESENTATIONS (PART 4) Collaboration In parts 1, 2 and 3 of the listing presentation, we discussed: Part 1- The Warm-Up – To identify your prospective seller’s personal goals and objectives or what we call their “hot button“. Part 2 – Casting a Wide Net – By exposing their property to the entire universe […]
2016 Listing Presentations (Part 3): Professional Presentation
2016 Listing Presentations (Part 3) Professional Presentation In parts 1 and 2 of the listing presentation, we previously discussed the three primary goals for sellers. They are: To sell their home At the highest possible price In the most reasonable amount of time With little or no stress In part 1, we discussed how to […]
2016 Listing Presentations (part 2): Global Reach Local Saturation
2016 Listing Presentations (part 2) Global Reach Local Saturation After the Warm-Up in part 1 of the presentation, it’s important for you to confirm the objective of your seller. Most of the time there are 3 primary objectives. Most Money – sell the home with the best possible price with the best terms. Least Time […]
2016 Listing Presentations (Part 1): The Warm Up
2016 Listing Presentations (Part 1) The Warm Up Of all the elements to a listing presentation, the warm up is by far and away the most critical. Unfortunately, most agents are so anxious to begin discussing what they can do for a seller, they overlook the warm up. There are two purposes to a […]
2016 LISTING PRESENTATIONS: The Two-Step Listing Presentation
2016 LISTING PRESENTATIONS The Two-Step Listing Presentation Quite often, agents are called upon to give an estimate of price during a listing presentation. Most agents will prepare for the presentation by researching prices of similar homes that have recently sold. This is usually done in preparation for the listing appointment. Although this approach can be […]
2016 Listing Presentations – Always Carry a Yellow Pad
2016 Listing Presentations – Always Carry a Yellow Pad A common misconception held by even successful agents is that “more is better.” For example, the more data you bring, the more impressive you are to your clients. The more marketing material you bring to a presentation, the better. The truth is, less is more, unless of […]
A Tablet is a Must
A Tablet is a Must You’re on a great appointment with a prospective Seller. You’ve spent hours preparing great information to support your price recommendation and to prove you have the best resume for the job. To your surprise, the seller doesn’t seem to be buying into either you being the best choice or the […]
2015 Listing Presentations- Be like a Financial Advisor, Not a Travel Agent
2015 LISTING PRESENTATIONS Be Like a Financial Advisor, Not a Travel Agent Many agents still believe they can use the same strategies that have worked for decades in real estate with little change. These agents still believe that servicing a listing means: Taking photos of the home Populating the listing sheet with basic comments Putting […]
2015 Presentations- Tablets are a short-cut to building Trust
2015 PRESENTATIONS Tablets are a short-cut to building Trust How can you help people trust you as their Real Estate Advisor? There are two steps you must follow, and when used properly, they can put your client’s mind at ease about working with you. Remember that “People don’t care what you know until they know […]
2015 Listing Presentations- Choose the Best Agent
SELLING YOUR HOME? Choose The Best Agent How to Beat Agents with Big Resumes Competitor: Has 30 listings Sold 5 last year, but 25 were never sold 83% of the time, this Top Producer was Unsuccessful representing the seller Agent: Has 3 listings Sold 3 last year This agent was Successful 100% of the […]