2014 Perfecting Your Presentation Part 4 – Next Generation Real Estate Services In the first three parts of the presentation you’ve sold yourself, sold the company’s support and global network, and documented the highest quality presentation of their home to the world.  In the fourth part of the listing presentation, it’s important for you to […]

2014 Perfecting Your Presentation Part 3 – Marketing Expertise Your listing prospect likes and trusts you, and appreciates that your company offers global exposure and support needed to achieve your efforts.  The third area of focus should be how you are presenting their property to all prospective buyers.  By using professional photography and agency quality […]

2014 Perfecting Your Presentation Part 2 – Sell the Company The second step in a perfect presentation is to impress the selling prospect with the value your company brings to the table. Selling the company should include key facts such as: Your company’s local market dominance – A picture is worth 1000 words, charts and […]

2014 Perfecting Your Presentation Part 1 – The Warm-Up There are 6 parts to every successful listing presentation. Let’s review each part beginning with the warm-up, which is almost always the most important. The purpose of the warm-up is to: 1. Gather Information – This involves getting to know everything about your prospect, including as […]

2013 Listing Presentations – The Final Step With listing inventory continuing to decline, 2014 is likely to be a challenging year for securing new listings. That’s why it’s extremely important that you pull out all the stops for each and every opportunity you have to list properties. Most sellers interview several agents before they make […]

2013 Presentations –Don’t Tell the Nosey Neighbors One of the easiest issues to overlook when you’re dealing with your buyers or sellers involves confidentiality. When someone is buying or selling a house, the last thing they want is to have their information, or in some cases, “dirty laundry” made public. As your clients’ trusted real […]

The greatest risk associated with listings is investing a lot of time and money on selling the property only to have the listing expire, or the property not sell. Usually, when a listing doesn’t sell, it’s because the list price is too high. Not surprisingly, it’s a real slap in the face when the seller […]

In addition to the four points listed below, there’s a fifth consideration that is also compelling. You’ve already shared the following: Sharing your impressive resume of production, or better yet, reviewing testimonials you have received from previous clients that are similar, or on key points they have made. You’ve also impressed them with the quality […]

You’ve just finished a listing presentation and you’re feeling really confident. You have a great track record in the neighborhood and have recently sold one of their neighbors house. Besides, you and the sellers really hit it off. They even went as far as to say they plan on listing with you, but need to […]