1. Global Presence – In addition to your company’s internet presence, you are also affiliated with groups that are regarded as the best in the industry. 2. Local Presence – Print media, local market dominance, and the network of local agents are all important to ensuring maximum exposure of your property. 3. Marketing Excellence – […]

There’s finally proof for what top   real estate agents have known all along. It pays to hire an experienced agent. According to a recent study by The Journal of Housing Research,  the more experience you have, the more likely you are to sell your own listings and to sell them at a higher price in […]

You’re on a great appointment with a prospective Seller. You’ve spent hours preparing great information to support your price recommendation and to prove you have the best resume for the job. To your surprise, the seller doesn’t seem to be buying into either you being the best choice or the price you’re recommending. How come? […]

Most real estate markets are rapidly recovering. It’s no secret the media loves to sensationalize everything.  It won’t be long before the media begins to exploit the recovery as the latest and greatest event since the invention of the internet. With that being said,  there are likely to be many more prospective sellers that will […]

Every company and every agent makes it a point to impress their prospects with how great the company is and how much better their internet exposure is than their competitors. Although you may feel that you have proven the point beyond a reasonable doubt. In reality, you’ve likely fallen into the trap of believing your […]

During the past few years, most agents have shunned high priced listings, and for good reason. Why work tirelessly and spend recklessly when no-one is likely to buy the property anyway because of the price?  That strategy may have worked well during the downturn, but times have changed. When it comes to listing properties in […]

When a Seller hires you to represent them, they’re not hiring you to give it a shot. They are putting their trust and confidence, perhaps even their future happiness in your hands. It goes without saying they believe you are the person that will make it happen.  This is why it’s so critical for you […]

How many times have you taken the time to build a relationship with a buyer or seller, had them express a sincere interest, and then drop off the face of the earth?  How should you handle this situation?  A winning strategy for this situation requires some thought. Quite often, agents will use the insanity approach […]