Real Estate has always been considered the American Dream. As desirable as real estate may be to US residents, it’s even more desirable to international buyers. Understanding the benefits of owning property in the U.S. for foreign buyers can open a world of new opportunities for real estate agents.   Consider the following reasons why […]

Marketing and advertising are critical to the success of any business, so it makes sense to maximize all marketing opportunities by making your communications as effective as possible.   Listed below, are three simple rules that must be applied to all marketing, advertising, and communications with your clients.   Sizzling Title – Most of your […]

A common mistake many agents make when strategizing their prospecting campaigns, involves forgetting to ask for and use testimonials. When you’re building a business, the majority of your time is spent building relationships, and getting both buyers and sellers to “Like & Trust” you enough to want to do business with you. This process is […]

Wealthy Clients Should Buy a Business in Florida Multiple purchases by past clients, advocates and spheres of influence are some of the most overlooked opportunities for real estate agents to generate business. This includes the opportunity for an agent to represent this group in the purchase of a business or business property. There are numerous […]

How to Make the Conversation about Real Estate We all know that face-to-face communication is the most powerful approach to rain-making, or growing your business. That’s why power lunches, listing appointments and showing property to buyers are such productive activities. It’s also important to exploit face-to-face communications in every social setting. You should take advantage […]

Prospecting – Get Out of the Office and Be a Social Butterfly Do you have to work had to be successful? Absolutely not! Stop thinking you have to work hard, because you don’t. You just have to work smart, not hard. You will have the most success in business when you have a passion for what […]

Prospecting – The Best Buyers Come from Listings      Every business has been inundated by tech companies advertising promises of great success and exponential growth from an investment in Internet advertising and web optimization. The same tech companies caution you will become obsolete, or a dinosaur if you fail to invest in the next best […]

Prospecting – Be a Magician by Making Your Prospects Reappear Quite often you’ll have a hot buyer (HB) or a hot listing prospect (HLP) vanish into thin air. They won’t return your calls or respond to your emails. They just disappear even though they seemed so interested during the appointment. You can’t understand where they […]

Prospecting – Pick the Low-Hanging Fruit First     There may be a group of potential buyers you have overlooked. In sales, we tend to assume that once a client has purchased real estate, it’s now time to move on to the next buyer. That may not be a good idea. The prospects that offer the […]