In the sports skateboarding and surfing, someone that dresses and acts exactly like a rider, but doesn’t actually surf or skateboard, is called a “poser”. We could apply the same terminology to someone who looks and acts like a buyer, but never buys. If you’re like most agents, you’ve probably wasted countless hours on “poser” […]
Prospecting: Feed on Referrals
Prospecting: Listing Elephant Hunting
Have you ever asked yourself why it seems that just a few elite agents ever have the opportunity to represent the most expensive properties? The answer is simple, but the process isn’t. Just like every other form of advertising, your brand recognition is of utmost importance. If you’ve grown up in an affluent community, you’re […]
Seller Prospecting: Don’t Miss This Opportunity with Frustrated Sellers
If you’re anxious to secure more listings, you should consider the following scenario from a seller’s perspective: You’re selling your home. Your property has been listed for nearly a year now. You’re anxious to sell and get on with your life. Every day, you read about great things that are happening in real estate. […]
Prospecting – “I Know You’re Busy…” The Best Lead-In to Any Conversation
Prospecting – “I Know You’re Busy”…. The Best Lead-In to Any Conversation Between appointments, phone calls, e-mails, text messages, project management, and personal obligations, it seems like everyone is overwhelmed just trying to keep up. In many cases, prospective buyers and sellers can appear to be annoyed when you’re calling to discuss real estate with […]
Prospecting – Your Mission Statement, Value Proposition & Elevator Pitch (Joe’s Prospecting Top Choices)
Agent Branding – Your Mission Statement, Value Proposition & Elevator Pitch Consumers and clients alike, are unlikely to select an agent they feel lack the competence to represent them. This is why it’s so important for you as an agent to proactively answer the question, “why should I do business with you,” by explaining what […]
Prospecting: Expired Listing Cover Letter
If you have great information about local real estate trends, you should use the template below as an approach to sending any recent articles about real estate activity that proves it’s a great time to sell. Dear ________________________, I noticed while doing market research, that you had been unsuccessful selling your property. If you’re […]
Prospecting: The Ultimate Laundry List of Who to Contact to Grow Your Business
For the first time in many years, activity in January and February is off the charts when compared to the same months during the preceding 6 or 7 years. We are at the beginning of a dramatic recovery in the housing market. Once inventory sales and price data are released sometime next month, buyers and […]
Prospecting – Why People Do Business with Other People (Joe’s Prospecting Top Choices)
Prospecting – Why People Do Business with Other People We’ve all known agents that don’t appear to know very much yet they make money. How is it that these agents can do well without having the proper knowledge? The answer may surprise you and relate to the expression “perception is reality”. You can be […]
Prospecting: Have a Block Party in Your Farm Area
It’s been a long-standing tradition in many parts of the country to hold an Annual Neighborhood Block Party as a way of helping neighbors stay in touch with one another. In today’s world, with most families having both spouses work, a neighborhood gathering can be an ideal way to meet your neighbors and build strong […]