If you don’t already have an Expired Listing Prospecting Campaign, you’re making a big mistake. Consider that listings will drive most of the buyer and seller business in 2013. Also consider seller’s who were unsuccessful selling didn’t suddenly change their minds and decide they don’t want to sell anymore. This group is one of most […]
Personal Touches During the Holidays
We’re in the middle of the holiday season and most people are busy preparing for or participating in holiday festivities. Other than buyers and sellers who are actively looking, it’s difficult to focus on business because of all the distractions. But, it’s a perfect time share meaningful touches reinforcing relationships and even building new ones. […]
Prosepecting: Prioritizing Your Communication
How often have you established a good relationship with a buyer or seller, identified a property or solution that would work for them, and attempt to contact them on several occasions only to find they have disappeared? Why does this happen and what can you do to reestablish contact when it does? All too […]
Listing Sales Strategies: How to Sell a Listing
You’ve secured your listing and have identified each of the players that can and should be part of your team. Now it’s important to consider the best way to get the property sold. Keep in mind, that each listing is unique. What works for one property, for example, a sign on a busy neighborhood street, […]
Prospecting: Model Weekly Plan for Success
Census Show Tremendous Opportunities in Real Estate
For those of you wondering about the real estate industry in 2013, consider the following; United States– The population of the United States increased in the past 10 years by almost 10% and is now at 308 million people. At 2.4 persons per household (or home), there should be approximately 128 million households in […]
Prospecting: Expired Listing Strategy Refined
Although we’ve covered the Expired, Withdrawn & Temporarily Off the Market Listing Strategy, it goes without saying that a strong prospecting campaign involving these groups just may be the best way to build your listing bank for 2013. Don’t be surprised by how difficult it’s going to be to get listings in 2013. Make no […]
Prospecting: The Best FSBO Campaign
As the market continues to improve, more and more prospective sellers are going to consider selling properties themselves. This is not necessarily a bad situation for real estate agents. Keep in mind that historically, 80% of sellers that attempt to sell themselves, end up listing with a real estate agent. If you take the following […]
A Listing Wish List is a Must
Everyone recognizes the importance of carrying a good inventory of listings. Recent improvements in sales activity have dramatically increased the chance your listings will sell and you can never underestimate the power of using listings to generate great buyer prospects. Everyone also knows the importance of a 24-Touch Campaign with your Sphere of Influence, past […]
Prospecting: Maximizing Response from E-Blast
Nearly every successful company has embraced the concept of using e-marketing as a way to maximize exposure at minimum cost. This is because an e-marketing campaign fits in everyone’s budget, it cost nothing! But the great strength is also the great weakness because everyone is using e-blasts to communicate with their prospects and sphere of […]