Contacting expired listings is one of the best ways to get listings because the homeowners have already expressed a desire to sell their homes and it’s easy to find their contact information. This is why so many agents contact this group. If you expect to be successful with expired listings, you must have an approach […]

  Nobody wants to deal with a pushy salesman and, no real estate agent likes taking the chance of being pushy with their friends.   So, how does an agent deal with balancing not being pushy, and prospecting with their friends? The answer?  Be their trusted real estate advisor by providing valuable information about local real […]

One strategy for phone prospecting is to just take the shot by asking for business. This can be accomplished by asking something like this: “Mr. Homeowner, this is Joe with XYZ Realty. We just sold a home down the street. I have a number of buyers I’m still working with. Do you know of anyone […]

Most agents make the mistake of speaking in general terms when trying to make an important point with their clients. The point can be a very strong one, but when you make the mistake of letting your clients identify how it directly affects them,  your argument loses most of it’s impact. Instead of speaking in […]

Sharing Market Data To Grow Your Business   Once you’ve determined exactly what is happening in your specific markets and what the trends are, it’s important to share this information with as many people as possible. Consider the following approaches that can be used to share the information: 1. E-mail Newsletter– (See attached example.) Everyone […]

One critical element of becoming a trusted real estate advisor is your ability to analyze and interpret local real estate market data to identify trends and forecast future activity. The most difficult part of doing this, is keeping the results of your analysis simple enough for everyone to understand. Instead of overwhelming your contacts with […]

One critical element of becoming a trusted real estate advisor is your ability to analyze and interpret local real estate market data to identify trends and forecast future activity. The most difficult part of doing this, is keeping the results of your analysis simple enough for everyone to understand. Instead of overwhelming your contacts with […]

Finding A topic of Conversation For Real Estate Is Easy   Many Agents struggle with what to discuss with their clients, sphere of influence and social contacts. In reality, The Real Estate Market has been one of the hottest topics of conversation for several years now. Everyone knows that the economy won’t recover until the […]