2016 PROSPECTING Expired Listings: The Bottom Line – 24 Touches Listings will rule during the next 12 months and every agent should be aggressively pursuing these highly desirable money-makers on a daily basis. Consider a couple of key points. First, Listings normally sell, while buyers don’t normally buy. Your conversion rate with listings is much […]
2016 PROSPECTING: The Triple “A” Strategy for Expired Listings
2016 PROSPECTING The Triple “A” Strategy for Expired Listings The Triple “A” Strategy, or the “Alternative Aggressive Approach“, is a great strategy to use for recently expired listings that have received very little marketing attention or exposure. Every hungry agent in the Real Estate Universe considers prospecting for Expired Listings. If you know how to […]
2016 PROSPECTING: #3 The Best Advice You Will Ever Get
2016 PROSPECTING #3 The Best Advice You Will Ever Get We’ve all heard the expression “Life is measured in inches not miles”. Most people don’t realize that it’s not the big decisions we make that shape our lives, rather it’s the cumulative effect of all the little decisions we make. For example, taking the small […]
2016 PROSPECTING: #2 Real Estate Pick-Up Lines
2016 PROSPECTING #2 Real Estate Pick-Up Lines A typical bar scene: A guy walks into a bar, spots a pretty girl, and decides to take the shot. The guy walks up to the girl and uses the following line, “hey babe, I’m not a genie, but I can make your dreams come true!” The gal […]
2016 PROSPECTING: #1 – Do You Pass the Prospecting Test?
2016 PROSPECTING #1 – Do You Pass the Prospecting Test? Being an independent contractor in real estate can be one of the most satisfying and financially rewarding opportunities, if you’re successful prospecting for buyers and sellers. Very few agents have so many good buyers and seller to work with that they can’t get to everybody. […]
2016 PROSPECTING: Maximizing Open House Opportunities
2016 PROSPECTING Maximizing Open House Opportunities A nice couple visits your open house. You welcome them and request they sign the guest book. You engage in small talk, they leave, and you’ve got a name and perhaps even contact information, (many times the information isn’t even real), and that’s it. Now answer the following questions. […]
2016 PROSPECTING: The Reload Strategy
2016 PROSPECTING The Reload Strategy A common cliché that we’ve always heard is “don’t reinvent the wheel”. This is a business philosophy that can be easily applied to prospecting. Instead of spending all of your time chasing new leads, why not proactively identify people who have a propensity for real estate? These people can be […]
2016 PROSPECTING: Capturing the Elusive Prospect
2016 PROSPECTING Capturing the Elusive Prospect Our clients are so busy these days, it’s sometimes nearly impossible to schedule time with them, despite the fact that we know they have a definite interest in working with us. They can be elusive even after you’ve met and discussed moving forward. As a matter of fact, if […]
2016 Prospecting: Things We Should Do or Mail to Your Area
2016 PROSPECTING Things We Should Do or Mail to Your Area Brochure on all current listings to all owners in community. Postcard invite to all open houses on all properties currently listed. Change all future ads to have your photo and name and mass mail residence ad to entire market. Do hurricane mailer. Do breakdown […]
Have a Block Party in Your Farm Area
It’s been a long-standing tradition in many parts of the country to hold an annual neighborhood block party as a way of helping neighbors stay in touch with one another. In today’s world, with most families having both spouses work, a neighborhood gathering can be an ideal way to meet your neighbors and build strong […]