We’ve already identified 25 strong closes to use with sellers.  Keep in mind, the more closes you use with your sellers, the more likely they are to price reduce and negotiate a sale.  The question arises, “how do you track which closes you’ve used with which sellers?”   Use the attached Master Report to track […]

The presidential campaign close is a good one, and it’s short and sweet. Every agent knows that uncertainty = paralysis. Unfortunately for sellers, more uncertainty is present in the political climate of the United States than in almost any other area. Presidential approval ratings based on recent surveys are at an all time low. The […]

For almost 5 years now many homeowners that have been thinking about selling have opted to wait for better days.  This strategy has failed miserably as evidence by price drop of up to 40% of many real estate markets.  Yet, many prospective homeowners continue to employ this strategy forever thinking “next will be better.”  Now […]

Salesmanship Close #8 – I’ll Think it Over Close The most common objection in any type of sale is the, “I’ll Think it Over” objection.  People in a selling situation are more likely to use this statement against the salesman as a way to get out of having to make an immediate decision.  How many […]

In many ways the psychology of buying a house is no different than the psychology behind the purchase of a good suite or a beautiful dress.  Almost everybody has experienced surprises when shopping for clothes.  In some cases you may see a beautiful dress or sharp suit that you’re anxious to buy only to find […]