With more pent-up buyer and seller demand than ever, 2012 promises to be a very productive year. For agents that communicate with their RMR or Relationship Management list. This list includes your:
1. Past Clients
2. Advocates
3. Sphere of Influence
Most agents don’t realize just how many people they actually know who should be part of their Sphere of Influence. This list could easily include a couple hundred of people. The first step to exploiting opportunities with your Sphere of Influence is to do the following:
1. Make a list of everyone you know
2. Obtain mailing addresses and best email addresses from everyone on the list
3. Develop a 24-Touch communication schedule for 2012
Your Sphere of Influence list should include the following examples:
- Family 17. Members of your tennis club 33. Your local politics
- Friends 18. Members of your golf club 34. Your political party
- Co-workers 19. Local charities 35. Rotary clubs
- Co-workers from pervious jobs 20. People you volunteer with 36. Book clubs
- Agents from other companies 21. Public officials 37. Humane Society
- Lawyers 22. Chamber of Commerce members 38. Habitat for Humanity
- Doctors 23. Homeowner’s association members 39. Booster Clubs
- Bankers and bank tellers 24. PTA 40. Your landscaper
- Your hairdresser 25. Your Mechanic 41. Business associates
- Your nail-tech 26. Your Pharmacist 42. Your Veterinarian
- Your children’s friend’s parents 27. Your Chiropractor/Massage Therapist 43. Board of Realtors members
- Your children’s teachers 28. Neighbors
- Your mailman 29. Owners of businesses you frequent
- Members of your church 30. People you get office supplies from
- Members of your gym 31. Moose club members
- Members of your country club 32. American Red Cross
Remember, if you take the shots and communicate with everyone you know, 2012 promises to be the best year you’ve ever had in real estate.