In parts 1, 2 and 3 of the listing presentation, we discussed how to identify your prospective seller’s personal goals and objectives, their “hot button”, and how you as their trusted real estate advisor, will expose their property to all possible buyers in the best possible light.

In part 1, we discussed how to handle the warm up. Part 2 of the listing presentation, the global reach, answered one of the key questions every seller should ask their prospective listing agent, “Will I be exposed to all possible buyers?” The third part of the listing presentation reassured your seller that you only use the best photographers and agency ad copywriters to give their property the “sizzle” that will make the difference.

In part 4, The third question every seller should as their prospective listing agent is;

Seller’s Question – “Is there just one agent working for me?”

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