Prospecting – A Laundry List of Prospecting Sources
Once you’ve been in business for a while, prospecting for new business shouldn’t be as overwhelming or intimidating. Consider the following list of people and groups you can prospect with:
$ Past Buyers $
$ Past Sellers $
$ Current Listings $
$ Open Houses $
$ Investors $
$ Cold-Calling $
$ Territory Warm-Calling $
$ Referrals $
$ Parties $
$ FSBO’s $
$ Expired Listings $
$ Clubs $
$ Organizations $
$ Golf or Sports $
$ Lunch Engagements $
$ Renters $
$ Newsletters $
$ E-mail Campaigns $
$ Pop-in’s $
$ Door Knocking $
$ Past Associates $
$ Sphere of Influence $
$ Friends & Relatives $
$ Website Leads $
$ Trips $
$ Church $
$ Gym $
$ Seminars $
Pick the groups and people you enjoy the most from the above list and craft campaigns around them. Once you implement those strategies, the trick will be to constantly prioritize the list by identify the best opportunities. This takes some practice, but as you practice prioritizing, you’ll get better and better at making the right choices.
Don’t forget, you miss 100% of the shots you don’t take!