PROSPECTING
Prospecting for Expired Listings – Introductory Letter

Contacting expired listings is one of the best ways to get listings because the homeowners have already expressed a desire to sell their homes and it’s easy to find their contact information. This is why so many agents contact this group. If you expect to be successful with expired listings, you must have an approach that is unique and compelling when compared to the approach of the dozens of other agents that will be bombarding the seller with phone calls and letters to get the listing. If you are using a mail campaign, plan on sending information every few days. Here is a great introductory letter that can be used to launch your communication campaign:

John James Realtor ^®
Luxury Homes Real Estate
1400 Scenic Highway Drive
Arlington, VA 20066

Mr. and Mrs. Previous Seller
1001 Central Parkway
Arlington, VA 20066

Dear Mr. & Mrs. Seller,

I noticed today that your 2 listings expired in the Multiple Listing Service.  If you’re planning on selling anytime within the next couple of years, I strongly recommend you review the attached information.

I have printed out the list of riverfront and canal front properties over $1,000,000 in our area.  There is a total of 100 listings.  Of the 100 listings, 28 have gone under contract or sold while your property at 1422 Bay Meadow Drive, was listed.  I would welcome an opportunity to discuss with you why 1422 Bay Meadow Drive wasn’t one of the 28 properties and what I can do to ensure that it will be in the future.  You may be pleasantly surprised!

If you’ve decided to delay a sale until a later date, updated information about listing and sales activity can be a good indicator of price changes. I prepare quarterly updates on market activity for many of the people that have purchased from me. After all, it is important to be aware of what is happening to the price of one of your most important assets, isn’t it?

Please feel free to contact me at ___________________if you would like occasional updates on the changes in the local real estate market.

I look forward to hearing from you.

Kindest Regards,

John James, Realtor                                       Cell:

Luxury Homes Real Estate                            E-Mail: