We believe that the coming year will turn out to be one of the best on record. This means that agents positioned for success in 2014, are likely to make more money next year than ever before! This year is almost over and it’s an ideal time to ask yourself, “Am I prepared for the coming boom in Real Estate?” If you have a strong bank of listings, multiple hot listing prospects (HLP’s), and numerous hot buyers (HB’s), you’re good to go. If you don’t, but you’re determined to make more money next year than you ever have, you must get a jump on other agents by attacking prospecting opportunities NOW!
If you’re wondering where you can start, we have two strategies you can implement immediately, and both come with great scripts.
- Warm calling & warm canvassing you farm neighborhoods – Nothing guarantees more success than “taking hundreds of shots”. When you’re buyer and seller prospecting lists are low, either pick up the phone or hit the streets. You may be surprised at how many and how quickly you can generate new listings. You can use the following script:
“My name is Seymour Prospects. I’m with Guaranteed Success Real Estate. Our company has recently sold a number of homes here in your neighborhood, and I was wondering if you happened to know of anyone thinking about selling, or if perhaps you were thinking about selling yourself?”
- Contact all buyer leads (even the old ones) – If you have a list of buyers that at some point expressed an interest in your area, it’s an ideal time to call them. As the year ends and weather gets colder, people who have been distracted by other priorities, once again turn their attention back to Florida and warm weather. This is especially true once the first cold streak hits the northern states. Also keep in mind, many of the 65 million baby boomers will soon be moving forward with their retirement plans.
“This is Seymour Prospects with I’ve Got Your Dream Home Real Estate. I’m calling about a conversation you had with us about the interest you expressed in the _____ area. I was wondering if you’re still thinking about purchasing a home in our area.”
Remember, the key to success with either of the above prospecting campaigns is volume. You have to play the numbers game to get big results. Choose your times to prospect very carefully. If you’re prospecting with retirees, you may want to try to catch them in the morning from 9:00-11:00 a.m. before they run their errands. If you’re contacting professionals that still work, call when they’re home in the early evening from 5:00-7:00, or on Saturday morning before they get busy.
Good luck preparing for your best year ever!