Congratulations, you’ve done your job by sending regular market information or interesting economic points to your RMR (or past client advocates and sphere of influence).  And, low and behold, you got a response.  It’s not exactly the response you’re looking for because they’re not looking to buy or sell.  Instead, they’re commenting about the information that you sent.

Once again, congratulations, you have just branded yourself with the respondent as being a knowledgeable and successful agent.  In most cases, by commenting on your communication the respondent perceives you as being a professional peer.  Don’t miss this opportunity to continue to build this relationship.

When one of your RMR’s has taken the time to respond, acknowledge this response and encourage future responses.  Include the following statement in your response to a comment:

“Jim, thanks for the feedback.  Your suggestions and comments are always greatly appreciated in helping me expand my knowledge and grow my business.”

Remember, branding and building your business come one step at a time.  Once your perceived as being knowledgeable and a true professional, the word will spread fast.