Sales Presentation – Don’t Be A Secret Agent!

Sales Presentation – Don’t Be A Secret Agent!

Many top professionals find it uncomfortable to toot their own horn by talking about how good they are. This approach is seriously flawed. If you don’t offer facts about your strengths or past success, it’s a good bet they won’t hear it from your competition either.

So, how can you maintain a comfort level with sharing key information about yourself without bragging? There are several approaches that are effective:

Testimonials – Use testimonials you’ve collected from previous clients that tell what they liked most about your services.
Third-Party Stories – Share stories about how you were able to overcome challenges you faced representing similar homes in their price range or neighborhood.
Articles & Ads – Bring samples of your advertising that represent how you’ve applied your expertise. Sharing articles that have been published also works.Remember, you must be able to prove that you’re the best person to represent your clients. You’ll never reach your potential by being a “secret agent”.