Key Phrase For Gathering Email Addresses and Contact Information—”I’ve been doing extensive research on the real estate market and I’m finding very interesting trends develop, what’s your best email address?”
Key Phrase To Use At First Meetings With Buyers and Sellers—”If you don’t mind, there are a few questions I would like to ask you to find out where you are at. In that way I can share specific information that meets your needs.”
Key Phrase To Use With Buyers and Sellers To Determine Emotional Motivation—”If you were to buy (or sell) today, what would that mean to you?”
A Great Phrase To Use With People You Know—”I’m growing my business and I need your help. Who do you know that’s thinking about buying or selling?”
Key Phrase To Use To Get Referrals—”If you happen to know anybody that’s thinking about buying or selling, please don’t keep me a secret.”
Key Phrase To Brand Yourself As An Expert—”My job as your trusted real estate advisor is to analyze and interpret real estate market trends, and economic changes to help you identify their impact on your personal situation.”
Four Key Questions To Helping Your Clients Manage Risk—
- What if?
- Is it possible?
- How’s that working for you?
- Is that something you would be interested in?
Key Phrase To Use As A Pre-Close—My role as your trusted real estate advisor is to help you manage your risk. If I don’t do the “what ifs” and “is it possibles” and they happen, I’ve done you a disservice.
Key Phrase To Keeping Your Data Until Your Clients Make A Commitment To You—”The information I’m sharing is proprietary. I only share it with all of my clients. Once you’ve decided you would like my representation, I’ll be happy to give you copies of everything.”
Four Best Indicators To Use To Track Real Estate Trends—
- Supply– number of active listings
- Demand– number of sales as determined by closings
- Consumption– month’s supply of inventory
- Value– price per square foot
The Three Reasons Why Every Home Owner Should Know The Indicators—
- The value of their home, their biggest asset
- The real estate recovery will directly affect their business or profession
- They stay “in the know” and can use this information for talking points
Golden Rule For Prospecting—”Take the shots, you miss 100% of the ones you don’t take.”