Using the Pareto Principle to Become a Top Salesperson
It’s a well-known fact in corporate America that 80% of all the revenue generated by a company comes from just 20% of the sales force. Few sales professionals share the majority of revenue while the majority of sales reps are competing for a tiny slice of the income paid.
This concept is called, “The Pareto Principle”, or “The 80/20 Rule”. If you want to be one of the few agents getting the biggest piece of the income pie, you must focus on Pareto Activities. For example, if your goal is to make as much money as you can while providing the highest level of service to your clients in the least amount of time, you must identify which activities will get you the best results. Consider the two
groups below:
The point is that 80% activities don’t generate income so they should not be addressed until after you get the higher priority “income producing” or “20%” activities are complete. If you run out of time to finish everything during the day, at least you’ve completed all of the activities that are going to make you money.